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About
Us |
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Real
Men Cook is presented by Real Men Charities, Inc., a
501c3 nonprofit organization. |
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As
the world becomes more virtual and trust becomes more
tenuous, "brands are more important than they
have ever been," says J'Amy Owens, president of
the Retail Group Inc. Strong brands forge loyalty in a
skeptical, disbelieving world. - INC Magazine, The
Power of Brand, by Edward O. Welles |
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Yvette
and Kofi Moyo have developed two very successful
brands, Real Men Cook® (RMC) and Marketing
Opportunities in Business and Entertainment (MOBE). |
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These
brands represent inclusion, authority, higher purpose,
clarity, and involvement to millions nation wide. MOBE
and Real Men Cook® are about relationships, lasting
connections and experiences. Both have evolved from
events into marketing platforms for products and small
business and provide settings where companies can
interact directly with consumers and each other. |
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Together,
MOBE and RMC are family, community and
business-building vehicles where companies identify
new opportunities, gain new consumers and strengthen
relationships. Both brands are recognized for being an
advocate and promoter of African American value and
growth, but the value of the brands transcend beyond
ethnic or racial boundaries. We pride ourselves on
identifying and developing new opportunities in the
market. Utilizing a combination of buzz, product
placement, and celebrity endorsement, we cultivated
two of the hottest and most trusted African
American-owned brands and are experiencing universal
success as a result. |
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Yvette
and Kofi launched Real Men Cook® in 1990, and it
became the largest family celebration in the country
and presented annually on Father's Day, for 14
consecutive years. Today, Real Men Cook is the leading
urban Father's Day experience. Millions share the
experience through interactive news programming and
other media coverage that reached over 136 million
media audience impressions in 2002 and over 200
million this year. That's worth over $5 million in
value in a single year. Beyond the media value is the
intrinsic value of the Real Men® brand, 30 years
after women's liberation, that points up the value and
contribution of the males to healthy families and
communities. Men and women alike appreciate and
celebrate this concept. For grocery retail, Real Men
Cook has opened up a new window for food preparation
and home-cooking around Father's Day and has put
meaning into a formerly 3rd rate observation by
turning Father's Day into a family celebration that
matters. |
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MOBE
was launched fifteen years ago to bring the decision
makers and influencers of the urban entertainment
space together to build relationships. The
relationships built at MOBE have directly contributed
to over $200 million in deals. It has been stated that
the MOBE Family is “less than 2 degrees of
separation from the movers and shakers of the
entertainment industry.” MOBE has received letters
of commendation from both President Clinton and Bush;
also, co-hosting the White House Briefing on
African-Americans in Business and Technology. A few
notable contributors to MOBE include: Percy Sutton,
Rep. Waters, Rep. Owens, Hon. Marc Morial, Hon. Bill
Campbell, Johnnie Cochran, Russell Simmons, L.A. Reid,
Don Coleman, and Karl Kani, just to name a few. |
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See
bios of principals, Yvette and Kofi Moyo for
information on events and other client successes. |
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Rael
H. Jackson |
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Brand
Strategist |
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47
West Polk Street |
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Suite
100-261 |
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Chicago,
IL 60605-2000 |
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773.651.8008
(ph) |
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773.651-8018
(fax) |
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www.MOBE.com |
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Real Men Cook Charities, Inc®
Presents Real Men Cook® |
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The Crusade |
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Real Men Charities, Inc. presents Real Men Cook events, launched Father’s Day 1990, as a national crusade to positively change the way the world views men in relationship to their family and community. The crusade includes events, which take place all on the same day, Father’s Day; in Atlanta, Chicago, Dallas, Detroit, Houston, Miami, Los Angeles, New Orleans, New York, Philadelphia and Washington, DC. |
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The Crusaders |
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Volunteer cooks are the most valued crusaders in this movement to change the world. Local managers, nonprofit partners and radio partners are also essential to Real Men Charities, Inc. |
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The Reality |
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Can an event change the world? Day by day, year by year, first by claiming Father’s Day in major cities and with national media attention, myths are destroyed, hope is restored, perspectives repositioned, appreciation is expressed, examples are magnified, young men strive to be real men and mature men stand up to be counted; families,
no matter the configuration, begin to celebrate themselves and those who try to make a difference. Women love it. |
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No Child is Left Behind |
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No child need feel empty on Father’s Day. Families attend the event and women are the number one purchasers of event tickets. Entire families celebrate beyond the
biological father, and grandfathers, brothers, coaches and teachers. Reflection is placed on real men past or present. Children are celebrated, activities are planned for them and during the campaign, they benefit by the positive images, messages and role models, who happen to be every day men making a difference. |
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The Beneficiaries |
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Beyond charity partners, Real Men Cook® is the event women love to attend, but the positive spirit lasts far beyond Father’s Day. They, their children, and in many cases male guests, enjoy the great food the celebration and the family reunion spirit of the event. The community benefits by experiencing many positive examples of men whom have given up Father’s Day pampering to contribute to a day that has more value because of Real Men Cook®. After Father’s Day Real Men Charities, Inc is a positive force in the community, providing Real Men as volunteers. |
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Fellow non-profits are willing to work in partnership as we endeavor to change the world, benefiting through active involvement and an initial financial and manpower commitment. In exchange, publicity worth a million dollars in value is enjoyed, thus the non-profit’s value is strengthened and they are better positioned for success throughout the year. |
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Health and Wellness |
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Real Men Charities, Inc, events focus on health screenings and programs, mainly
Real Men Cook with Kids, Health Forums, Real Men Talking, Youth World AIDS Day programming and Real Men Read programs. Campaigns and programs include healthy families and healthy living.
Real Men Cook Health & Wellness Pavilions are an integral part of Real Men Cook events in each city on Father’s Day. |
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The family, no matter the configuration, is acknowledged as invaluable to our
communities. Children, women and all men involved whether as guests or the cooks, are able to enjoy Father’s Day first and meaningful involvement by real men throughout the year, thanks to Real Men Cook and Real Men Charities, Inc.
Each individual and participating partner becomes more valued as a result. |
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Yes, we believe with your help, we can change the world. |
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Yvette Moyo & Kofi Moyo, Co-founders |
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Real Men Cook is presented by Real Men Charities, Inc., a 501c3 nonprofit organization. |
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Real Men Charities, Inc. is a not-for-profit corporation, existing under and by virtue of the laws of the State of Illinois. The corporation File Number is 20-183-6. The 501c3 certificate from the
Internal Revenue Service, Department of the Treasury. Tax ID number is 30-052728, per letter #1045. The organization was founded to function as the year-round extension for the Real Men Cook® events that were launched in Chicago fifteen years ago and are now presented nationally in leading U.S. cities. |
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Programs under Real Men Charities, Inc, include Real Men Cook Dinner at Daddy's House®, an all-male Sunday dinner that includes sessions where young men can meet and discuss with older men a variety of topics, including education, career options, including careers that involve cooking, foodservice or hospitality, what it means to be a real man, community service and goal setting. Another program is Real Men Cooking With Kids®, which is a fun program involving fresh foods and to easy prepare at home meals, healthy living as well as math and science in cooking. Another is Men's Appreciation Day®, which is a presentation by adult males to young high school and elementary school males, for the purpose of sharing experiences and opportunities for responsible living. |
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Real Men Charities, Inc. is the national not-for-profit organization that presents the Real Men Cook® events. Funds are used to build and continue programs to honor fathers and father figures, to empower families and perpetuate the memory and spirit of Karega Kofi Moyo and Yvette Jackson
Moyo, who founded the annual Father's Day event. This is done by the encouragement and promotion of education through voluntary grants, by scholarships or otherwise to individuals, institutions, and organizations. |
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Real Men Charities, Inc. was organized to teach and foster the prevention of cruelty to children, to combat and curb delinquency throughout the United States, to work in cooperation with private and governmental agencies concerned with at risk of delinquent children, to organize nationwide public relations programs for the purpose of advising the general public of the causes of at risk children, to engage in charitable programs with organizations whose aim is to donate clothes, toys, games and sporting equipment to children, to organize, operate and maintain without profit youth centers for boys and girls who may not be privileged to have the use of such for computer instruction, recreational athletics, cooking, and other wholesome activities in their free hours from school. |
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Real Men Charities, Inc. was organized to foster and encourage education in the culinary arts by assisting cookbook authors and cooks to develop recipes and effect working relationships with media, manufacturers, processors, chefs, restaurants, hotels, importers and other organizations and individuals concerned with cooking and recipes. |
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Maintaining camps and centers for instructive recreative purposes, building, purchasing, owning or leasing and managing camps, dining halls, reading rooms and other buildings for the purpose of the corporation as set forth herein. |
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Real Men Charities, Inc. was organized to diffuse a general knowledge of literature, art, and science through the medium of lectures, publications, and dramatic performances to assist other educational, civic, political and economic movements and organizations; and to cooperate with such to initiate such movements. |
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Real Men Charities, Inc. was organized to foster and encourage positive parenting, to promote good health practices and create programs and partnerships to decrease fatalities due to hypertension, diabetes and prostate cancer to name a few. |
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Real Men Charities, Inc. was organized to add value to Father's Day and activities that honor men who serve as examples of responsibility to families, to prevent cruelty to children, to establish, equip, maintain and operate playgrounds for children, to further by clinical study, laboratory research, publication and teaching the knowledge of diseases including Lupus, Sickle Cell Anemia, Diabetes and other diseases afflicting African Americans and other minorities. |
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Real Men Charities, Inc. was organized to accept, hold, invest, reinvest and administer any gifts, bequests, devises, benefits of trusts and property of any sort, without limitation as to amount or value, and to use, disburse, or donate the income or principal thereof for exclusively charitable purposes. |
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The Real Men Cook Sweet Potato Pound Cake® mix, now sold in grocery stores in multiple cities, will provide proceeds from sales to benefit and support Real Men Charities, Inc., beginning in June 2004. |
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