Yvette Jackson Moyo

Yvette Moyo, president and CEO of Resource Associates International, Ltd., (RAI) has a proven track record as a marketing leader. She is best known for creating two brands, MOBE™ and Real Men Cook®. She is also co founder of Real Men Cook and Real Men Charities, Inc., a nonprofit committed to building healthier families and communities. 

MOBE™ has received commendations from both President Clinton and Bush for being the catalyst for over $200 million in business deals, as well as, playing significant roles in White House Briefing’s on the “Digital Divide” and African-American Business and Technology. MOBE has also been a launching pad for Grammy Award-Winning artists Brandy, John Legend, Usher, and Regina Carter.

Past MOBE panelists and participants include: Louis Carr, Derek Dingle, Adelle Givens, Magic Johnson, Bernie Mac, Steve McKeever, L. Londell McMillan, Larry Miller, LA Reid, Russell Simmons, Sinbad, Omar Wasow, Rep. Maxine Waters and Chaka Zulu, just to name a few.

REAL MEN COOK® the largest annual urban family-focused Father's Day celebration has generated over $1 million to community non-profits and shared over a billion media impressions with partners. Real Men Cook is also one of the few events that take place annually simultaneously in multiple cities, including: Atlanta, Chicago, Dallas, Detroit, Houston, Los Angles, Miami, Minneapolis, New Orleans, New York, Philadelphia, and Washington, DC. As a result, Ms. Moyo is credited with “transforming the way Father’s Day is celebrated in America.”

Past Real Men Cook participants include: J. Anthony Brown, Rep. John Conyers, Damon Dash, Rep. Danny Davis, Mayor Shirley Franklin, Rep. Jesse Jackson Jr., Rev. Jesse Jackson Sr., Mayor Kwame Kilpatrick, Rep. John Lewis, Lennox Lewis, Marc Morial, Sen. Barack Obama, John Sally, Rev. Al Sharpton, John Singleton, Tavis Smiley, Tigger, Rev. Jeremiah Wright, and Rep. Albert Wynn.

Under her marketing direction the Real Men Cook Sweet Potato Pound Cake® is now sold in grocery stores throughout Chicago, as well as, Philadelphia, New York and Atlanta. The Real Men Cook Coffee® is sold on line at www.realmencook.com. Moyo successfully negotiated a six-figure book deal for the 2005 Simon & Schuster released hardcover, REAL MEN COOK: Rites Rituals and Recipes for Living. The 2006 paperback includes the full-length Foreword by US Senator Barack Obama. The new 2007 launch of “Real Men Love,” the annual Valentine’s Day celebration is also slated to become a national tradition.

Her career in sales and marketing spans thirty years; beginning with door-to-door sales to neighborhood businesses for the Blackbook Business Directory and Dollars & Sense Magazine, where she became Senior Vice President and Director of Sales and Marketing.

Yvette Moyo has received many honors and awards. Her brands and products have been featured in TIME magazine, USA Today, USA Weekend and Southern Living and most recently in an hour-long show on the Food Network’s, “Emeril Live.” She is the recipient of the nationally recognized Public Relations Advertising & Marketing Excellence (PRAME) Award, Chicago's Phenomenal Woman Award and The Technology Leaders Recognition Award during the "Black Family Technology Awareness Week." RAI was one of the Minority Business Report's Ten Outstanding Businesses and Moyo received the U.S. Postal Service's Black Enterprise Magazine Award for creating and directing national stamp campaigns (Gospel Stamp Series, Kwanzaa, Madame C.J. Walker, Earnest E. Just and Malcolm X), as well as, the Community Mental Health Council’s Lifeline Award.

Ms. Moyo is a frequent speaker on a variety of marketing, entrepreneurship, business, health, fitness, and nutrition, family, fatherhood and self-expression topics. She created and is currently champion for “Bonus Living for Families," philosophy and campaign to replace the word “step” with “bonus” to begin to language into existence more powerful blended, adoptive and foster families. She views motherhood as her proudest accomplishment having helped to raise eight bonus children and one biological son. She and her former husband, Kofi Moyo, who is retired from the day to day business operation, remain friends.